- Gordon Ramsay’s viral ‘Idiot Sandwich’ sketch inspires a new game show.
- ‘Bank Balance’ will test contestants’ knowledge and focus under pressure.
- Studio Ramsay is producing the show, which will air on BBC One.
A new game show has been created by celebrity chef Gordon Ramsay, based on his popular viral internet video ‘Idiot Sandwich.’ In the video, he famously holds two slices of bread to the sides of a participant’s head and asks, “What are you?” The sketch—which came from his appearance on the Late Late Show with James Corden—quickly gained near-instant popularity.
‘Bank Balance,’ the game show inspired by that moment, will test the knowledge and endurance of contestants. Participants will have to ensure they maintain their composure during high-pressure situations. Ramsay’s production company, Studio Ramsay, will be in charge of creating the show, which is set to air on BBC One.