Rob McElhenney addressed the recent name changes surrounding the upcoming 17th season of It’s Always Sunny in Philadelphia during a recent interview.
The actor and co-creator acknowledged that some fans might find the promotional strategy “douchey” as the show prepares for its season premiere.
McElhenney’s comments came as the long-running comedy series gears up for another season on FXX.
The show, which first premiered in 2005, continues to hold the record as the longest-running live-action sitcom in American television history.
Season 17 marks another milestone for the Philadelphia-based comedy that McElhenney created with Glenn Howerton and Charlie Day.
The series has maintained its core cast throughout its run, with McElhenney, Howerton, Day, Kaitlin Olson, and Danny DeVito reprising their roles as the dysfunctional group running Paddy’s Pub.
McElhenney has been increasingly visible in recent years through his ownership stake in Welsh soccer club Wrexham AFC, which he purchased alongside actor Ryan Reynolds.
That venture has spawned its own documentary series and brought international attention to the small Welsh town’s football club.
The timing of his comments about the name change strategy suggests the show’s marketing team is trying new approaches to generate buzz for the veteran series.
It’s Always Sunny has built its reputation on pushing boundaries and creating controversial content, making McElhenney’s acknowledgment of potentially “douchey” tactics consistent with the show’s irreverent brand.
The series continues to air on FXX and streams on various platforms, maintaining a dedicated fanbase despite its lengthy run.