– Bob Iger acknowledges “diluted focus” due to numerous TV shows impacting Marvel’s box office performance
– Certain recent films, like Inhumans, were not as successful as expected
– Future strategy could involve fewer TV shows to focus on quality and consistency
Bob Iger, CEO of Disney, has admitted that the numerous TV shows within the Marvel universe have led to a “diluted focus” on their film projects. This has contributed to some box office disappointments for the franchise in recent years. Iger discussed the matter openly while suggesting that the sheer volume of Marvel TV shows may have impacted their films’ performance.
In recent years, Marvel has produced a considerable number of TV shows, which could have led to a lack of consistency in the franchise’s storytelling and overall quality. Iger acknowledged that a movie like Inhumans, while not being a complete box office failure, didn’t have the same level of success as other well-received Marvel films. He also emphasized on the importance of providing engaging experiences that create lasting connections with audiences.
To address this issue, Iger hinted that the future strategy of Marvel may include producing fewer TV shows to ensure a better focus on quality and a more consistent brand experience. This would also allow for closer collaboration between the Marvel film projects and TV shows, resulting in increased synergy and cohesion between the two entertainment platforms.